SEO is really exciting and you will get it for free which is best as well so it’s not the only source of traffic. It’s a very useful source of traffic because customers and users are searching on the search engines every day. So what you really want to do is capture traffic so let me just show you.
Maybe a just example to help show you know the couple of key factors to get to the top of the search results on google.
On the first page and that’s really going to give a lifeline for the different sections. That we’re going to cover in the article
That we’re going to cover in the article
So I’ve just typed in iPhone to the top in the search box here this is really exploding niche and a lot of interesting things happening.
You will see the guy who was the first organic search result. What we’re wondering well how did he get to the top of the search results number.
You know what his site is about is relevant to what I’ve typed into the search engine. I typed in iPhone you can see in the title tag of the page as iPhone you can see in the URL this iPhone.
You can see in the description there is iPhone so Google knows that this site. Is a bribe iPhone and so it’s matching it to my search. If you look here though you’ll see that there’s over 60 M+ other pages that are relevant to my search that have iPhone.
There so how does Google really decide who gets to the top. The way they decide who gets to the top is by looking at the already of those different web-pages.
The way they that they determine Authority is they look at how many links or pointing to that web-page. Looking at how many shares is that got across the internet. You can be guaranteed this site here has a lot of other sites pointing to linking back to it saying.
Hey this is a great article that’s this is really interesting and that’s really how they determine. Who gets the top of search results so how does that fit into this course well.
We are going to look at keyword research and selecting the best keywords for your business. You got to know what people like. Are actually searching for you want to put those keywords on your page.
On-page optimization and then you want to build Authority to really beat your competitors and get at the top of the ranking.
We’re probably never going to be able to rank for something like that. So while we want to focus on our keywords. Called body keywords and in the graph this is you know the body part of the graph usually.
These are two to three word phrases something, like men’s shoes. Then not as much search volume but lower amounts of competition and probably a higher probability of conversion.
Because and it’s more specific and shoes it’s more clear what their intention is and it about that keywords on your page. Then my higher chance that they’re going to converse so the final type of keywords.
Keywords that we want to look at as well our long-tail keywords. The long tail is the long tail of the graph here not as much volume a lot of very you know individual searches. But they make up you know 60 to 70% of the total searches.
For that particular niche so what we want to do is target the less competitive body and longtail keywords. We can do that either as a single term or we can try and get a portfolio of keywords. You might be able to rank number one for five or ten different keywords.