What is going on guys welcome back to my blog, Thank you so much for checking out my content. I really do appreciate it in this article. I’m going to be talking to you guys about six digital marketing skills. You must have if you want to succeed on the internet. If you want to learn what these six
digital marketing skills are then make sure you read this article.
I really do appreciate it if this is your first time here my name is junaid shahji. I teach people of the start and grow business on the internet. If you want to learn exactly how you can start and build a business online then make sure to get subscribed to my blog by Email. Six digital marketing skills that you must know if you want to make it on the Internet.
Okay guys so in order for you to be a great digital marketer or just a great marketer in general. You first have to fully understand exactly what the purpose of marketing. What a phone is that most of these marketers know don’t fully understand what the purpose of marketing. I even tried doing a Google search prior to trying to find a proper definition for you guys as it relates to the purpose of marketing.
It was virtually impossible to find a proper definition. So what I did was I created a definition for you guys in the simplest way that I possibly could to explain to you exactly what the purpose of marketing is once you fully understand what the purpose of marketing. Is that will help you to become a better digital marketer. We know exactly what you’re trying to accomplish. It’s impossible to accomplish anything in life if you don’t know exactly what your target.
That’s why I created this definition for it’s a simple definition but it will help you out a lot. This is what I came up with as really so the purpose of marketing is to guide your target audience through the buying process all right so the buying process. These are three stages that people generally go through before the option by a product. These are awareness consideration and decisions. That is just some marketing basics for you guys to fully understand.
What it is you’re trying to accomplish as a marketer whether you’re doing it online or offline. All right so the number one way to create awareness to influence consideration and decision in the digital marketing space is through content creation. Story telling so it’s very important that you fully understand how to do content properly and how to tell a story. So in order for you to mail content creation and storytelling these are the skills.
That you’ll require to actually do it properly all right so these are the six skills that you’re going to need to develop to be a great digital marketer.
Skill number one is the technical skills. You need to have some technical skills. We need to develop some technical skills and guys if you don’t have these skills naturally. If you have learned these skills over the past couple years it’s not impossible for you to take some time and fully learn these skills on udemy and Skill Share they have a lot of courses for very affordable prices.
I’m going to leave a link here to udemy and Skill Share where you can find courses on some of these skills.
Graphic design so you need to fully understand graphic design to be good at digital marketing. If it’s a case where you won’t be creating the graphic. You need to understand what good graphic design is alright. That’s why you need to know even the basics of graphic design. You need to understand photography so that’s the second thing you need to fully understand what good photographs are what makes a great photo.
It’s a visual world online right now as it is with Instagram and Facebook and snap-chat. You need to understand how to have good photographs to actually create and tell your story online.
Audio is also very important alright so just make sure that you fully understand the basics of proper audio. If you’re planning to do a podcast for your brand or for your company. It’s good to know what good audio sounds like how to get good audio.
Videography. Once again you need to understand the basics of proper videography. That will help you to become a great a much better digital marketer. Those are the four technical skills that you’ll need to develop to become a better digital marketer.
So skill number two is your Communication skills alright so communication is broken down into three different areas.
- You need to understand how to do proper copy writing. You need to understand how to write. So if you don’t know to write properly you can always outsource. You can outsource any of these skills but it’s very important. That you have good communication skills as it release writing that will help you to become a better much better digital marketer. Copy-writing is very important.
- How to speak. So it doesn’t necessarily mean that you have to be the best speaker in the world, but some technicalities and some little simple tricks and tips. That you can learn to help you to be a much better speaker. Than you are know is also very much important.
- Nonverbal skills. If you’re presenting yourself online trough video it’s very important. As well that I develop good nonverbal communication skills. A lot of people actually neglect nonverbal communication skills such as body language. But it’s very important to actually helping you to create awareness, And to get people to actually buy the products you’re pushing.
Search Engine Optimization
SEO search engine optimization alright so it’s very important as well to learn SEO. Learn metadata learn how to actually optimize your blog post. How to optimize your videos on Facebook how to optimize your videos on YouTube. This will help you a lot to get a lot of organic traffic to your website, to your company’s website to your brand online. It’s very important to learn basic SEO skills and SEO is not very difficult. Once again you can take some very simple affordable courses on udemy and Skill Share to learn search engine.
Paid advertising. I want to talk to you about is doing paid advertising. So most people are versed in paid advertising as it relates to Facebook ads and Instagram ads. It’s pretty easy to actually create and set up our Facebook ads and Instagram ads. There are certain technicalities that are a little bit more advanced challenging. But you can actually definitely learn these skills but besides Facebook and Instagram. You need to learn Google advertising with PPC you need to learn YouTube advertising.
You can learn email marketing which is very important. I have that on the paid advertising as well learn being advertising. There are so many different platforms online. That you need to fully understand and learn how to use it for advertising to help you. Actually leverage your digital marketing knowledge and to grow your business or your company’s brand.
Analytical skills. So we’re in the age of analytics right now it’s very important for you. Actually learn how to actually analyze data and implement the necessary changes and requirements based. What you’re getting from the data. If you don’t know to analyze simple data online such as your traffic bits or your search data. Once again you can find and take a course in this to help you to understand exactly. How it is that you should do analysis based on the information that you’re getting in the digital space from the different services.
That you use online and finally this is possibly one of the most important skills in marketing in general. It definitely is important in the digital marketing. As well and that is your psychological skills. It’s very important to understand how people think and to know how to use psychology. Actually get people to do the things that you want them to do. It’s very important to learn that skill as well and for psychological skills have always been recommend in this one book. It’s called influence by Robert Dini. Make sure that you guys read that book if you don’t want to read it.
You can buy the audio book and listen to it in your car on your phone wherever you are. There are no excuses as it relates to consuming the content of that book. There you have it guys my six skills that are so important for you to actually become a better digital marketer. So if you want to become a great digital marketer.
These are some of the basic skills that you must master of course. There are other skills that are also very important. These are the basic and the main skills but you need to master to become a great digital marketer.
I really do hope you found this article helpful if you did let me know by leaving a comment on this article. If you have any questions or maybe I just want to say thank you. I really appreciate leave them in the comments and finally don’t forget to share. thank you so much for visit here.